A high-quality exterior paint job should last for several years. If your business has been painted within the last couple of years then odds are that the paint is still looking pretty good. However, there are some situations where it makes sense to get a new paint job on the exterior of your business. If you notice that the paint on the exterior of your business is faded, damaged, no longer ‘on brand’, or out of style then it may be time to consider a fresh coat of paint for your business.
Faded
The sun and time can both lead to faded paint on the exterior of your business. If your business is completely exposed to the sun – without helpful shade from trees or other buildings – then the process of fading may happen more quickly than normal. In addition, the wrong type of paint can make fading more likely. Faded paint can cause your building to look old, worn down, and neglected. This can be a big problem because customers often make decisions based on outside appearances. Leaving faded paint on your building puts you at risk of missing out on future customers. If your paint is starting to fade then it is time to consider a new paint job.
Peeling, Cracked, Chipped
Exterior paint can peel, crack, and become chipped. These things can happen due to exposure to the elements. Paint is more susceptible to damage if the surface was not prepped properly before the paint job. For example, if your building had damaged paint in the past and you simply painted over it without dealing with the previous damage it can shorten the life of the paint job. The underlying damage can lead to more damage. A building with a peeling, cracked, and chipped paint job is not going to be appealing to current or potential customers. Widespread damage like this is a sign that your business needs new paint.
No longer ‘on brand’
Many businesses choose paint colors based on the branding of their businesses. Maybe you chose to paint the exterior of your business in the colors you had in your original logo. If those colors have evolved over time then the exterior paint of your business may no longer be ‘on brand’. If this is the case, then your business is in need of a new paint job.
Out of style
Style is a subjective and often fleeting element to consider when it comes to your business. However, there are some buildings where it is abundantly clear that the last paint job was done during a time when styles were different. If the exterior paint job of your business makes it look dated it may be time for new paint.
It is never easy to decide where to spend money in your business. The reality is, however, that there are times when you have to invest in how your business looks in order to continue attracting the customers you need. Fortunately, an exterior paint job – when done properly by a pro – will last you several years. This is not something you will have to revisit every single year. Get in touch with the pros at D&D Painting to get a free estimate on the cost of your exterior paint project.
