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How Interior Paint Colors Can Influence a Renter's Buying Decision

Posted on May 6, 2015 5:00:00 AM by Eric Dokey

How Interior Paint Colors Can Influence a Renter's Buying Decision | D and D PaintingWhen a renter is on the hunt for a new place to live, they will most likely visit several different apartments or rental homes before deciding on one. In each of these potential living spaces, the person doing the renting will take several things into consideration – is there enough space, will they have enough storage, does it have all of the amenities that they need? While these things are a given, there is one more thing that the renter contemplates when taking a look around a rental unit – can I see myself living here?

An apartment or rental home with dingy walls that need to be repainted immediately will give off a negative feeling. The space will feel rundown, old, and frankly, not like someplace many people would choose to live. On the other hand, an apartment with crisp, white walls that are freshly painted, warm beige walls that portray an inviting space to live, or even walls in a bolder color that was chosen with care will all allow the renter to instantly imagine themselves and their belongings in the home.

If you are responsible for the upkeep of an apartment building or rental unit, it’s important that you carefully touch up paint between each renter. Stains, smudges, and other damage to the paint can strongly deter renters from choosing to call this particular rental space home. It’s also important to keep an eye on paint color trends. While it may not be necessary to update your paint constantly to keep up with the trends each season, it is important to make sure that the unit doesn’t feel dated.

It’s also a good idea to go with light, bright colors in an apartment or rental home, especially if it is relatively small. Darker colors tend to make a space feel smaller, so this could backfire in an apartment complex or house that is short on space. White, pale yellow, light blue, and other lighter shades will help the space to feel bigger than it truly is. In areas that are limited on natural light it’s even more important to choose a lighter color.

Another thing to consider is how the color will flow from room to room. Using more than one color is fine, as long as the colors complement each other, but more than two different shades may feel overwhelming in a small space. A neutral shade in the majority of the living space, with a coordinating color in the bedroom can be a lovely choice. But different shades in the living, bedroom, bathroom, etc., may make the space have a slightly chaotic feel.

If you feel overwhelmed at the prospect of choosing the perfect paint color for an apartment or rental home, reach out to a professional painting contractor in your area. These experts can help you to choose shades that are inviting and cozy, which is exactly what renters are looking for in a new place to call home.

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